We’re going old school with the first 2 articles. Eric Ward from 2001 and Chris Sherman from 2002. It’s always good to brush up on where we came from. Then, there’s Sugarrae asking lots (and lots) of great questions to 4 expert linkers. Search Engine Ranking Factors v2 is another brilliant link baiting piece compiled [...]
Debra Mastaler from The Link Spiel has a nice writeup at Search Engine Land which explains how using surveys as a tool to discover the online habits of your website’s readers can pay off in links. Find the authority sites, which sometimes are hard to find if you aren’t a part of the community, and [...]
The answer to this question will always be… it depends. It depends on many factors like the keyword phrase you’re attempting to rank for, the website’s age, your on-page optimization and the quantity and quality of your competitors’ incoming links. Choosing Your Keyword Phrase If you want traffic, you’ll have to decide on a keyword [...]
Jim Boykin has a good explanation for how to get out of Google’s supplemental results. The first thing you should do when you discover one (or a lot) of your pages in the supplemental results is to modify your internal linking structure so these pages are closer to the top of the site by linking [...]
