Jim Boykin has a good explanation for how to get out of Google’s supplemental results. The first thing you should do when you discover one (or a lot) of your pages in the supplemental results is to modify your internal linking structure so these pages are closer to the top of the site by linking to them from a stronger page(s). You don’t want the page to be buried 5 clicks from the homepage.
Ideally, you want lots of external links from authority sites linking to the page but that’s not always going to happen, and most likely isn’t if it’s in the supplemental results, so begin by making sure you’re treating the pages right internally.
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