We’re going old school with the first 2 articles. Eric Ward from 2001 and Chris Sherman from 2002. It’s always good to brush up on where we came from. Then, there’s Sugarrae asking lots (and lots) of great questions to 4 expert linkers. Search Engine Ranking Factors v2 is another brilliant link baiting piece compiled by Rand Fishkin. I’m sure it added a few of those 1 million links. Here’s my contribution to your collection. Brandon Hopkins sums it up nicely:
If “Content is King“, then links are what put that king on the throne. Build links and you’ll be able to display your content to the world. Don’t build links, and your King won’t have a kingdom.
Jakob Nielsen weighs in on deep linking and rounding out the list is a few on social bookmarking.
10 Link Building Articles
- A Linking-Campaign Primer Eric Ward - March 2001
- 131 (Legitimate) Link Building Strategies Chris Sherman - July 2002
- Five Link Development Experts: A Group Interview Sugarrae - March 2007
- Search Engine Ranking Factors v2 Rand Fishkin - April 2007
- 66 Ways to Build Links in 2007 Brandon Hopkins - March 2007
- Deep Linking is Good Linking Jakob Nielsen - September 2006
- Social Link Manipulation Eric Ward - June 2007
- Power to the People: Social Linking Eric Ward - May 2006
- 5 Tactics For Driving Traffic From StumbleUpon Cameron Olthuis - July 2007
- The Four Returns Of Social Media Marketing Cameron Olthuis - April 2007



